# Y Analytics

> Y Analytics is the consultancy of Yash Shah, based in Amsterdam. It offers brand, content and growth work for sports tech and media companies, with a focus on football.

Yash Shah works on the commercial side of football: marketing, customer success and operations. Most of his career has been inside football data and analytics companies. He holds an MBA in Football Industries from the University of Liverpool and has written over 100 data-led football articles.

## Pages

- [Home](https://y-analytics.com/): what Y Analytics does, clients and selected work
- [About](https://y-analytics.com/about.html): background of Yash Shah and where he is based
- [Contact](https://y-analytics.com/contact.html): how to get in touch or book a call
- [Privacy](https://y-analytics.com/privacy.html): what data the site handles

## Services

- Marketing strategy: A clear plan for growth: who you are for, what to say, which channels to use and what to do first.
- Brand, content and social: Running the brand day to day. Website, content and social channels that sound like one company.
- Lead generation: Inbound and outbound programs that give sales a steady flow of conversations.
- Football data for media: Helping editors and writers use advanced football data in their work, and writing data-led pieces myself.

## Clients and selected work

- MyGamePlan (Marketing consultant, April 2025 to September 2026): MyGamePlan is a Belgian football analytics platform used by professional clubs. From April 2025 to September 2026 I was their external marketing consultant and first dedicated marketer, covering both growth and retention, working with the founders, sales and product.
- Realtimes Publishing (Data consultancy): Realtimes Publishing is one of the largest digital publishers in the Netherlands, behind FootballTransfers, FCUpdate and Anfield Watch. I worked with their editors to bring advanced football data into how they plan and write stories.
- 360 Scouting (Marketing strategy): 360 Scouting recruits, tests and trains football scouts and places the best of them with professional clubs. I wrote the marketing plan for growing its courses and Academy through email, search, partnerships and social.
- Box to Box Analytics (Marketing strategy): Box to Box Analytics builds the data infrastructure behind football organizations, bringing more than 15 data providers into one system for clubs, data providers and federations. I am working on its marketing strategy: positioning, website copy, content and outbound.
- FootballTransfers: 3 data-led analysis and feature articles
- WhoScored: 41 data-led analysis and feature articles
- Sporting Life: 43 data-led analysis and feature articles
- Anfield Watch: 11 data-led analysis and feature articles

## Contact

- Email: hello@y-analytics.com
- Book a call: https://calendar.app.google/ucGu2V8m6Xmrq7wdA
- LinkedIn: https://www.linkedin.com/in/92yash-shah
- Company registration: KvK 96135131, Amsterdam, the Netherlands