Growth and Marketing Lead
First marketing hire at a Belgian football analytics platform. 3x followers, 7x social impressions, 4x organic search impressions, 2x website traffic.
2025–2026MyGamePlanYash Shah
Marketing for football data and media
I work on the commercial side of football: marketing, customer success and operations. Most of my career has been inside football data and analytics companies, so I know the market and the scouting and performance tools clubs use day to day.
I have built marketing from the ground up at start-ups, working directly with founders on everything from strategy to the content and campaigns that deliver it. At SciSports I also managed club, agency and media accounts, and ran delivery projects for football leagues in six countries.
I started in football as a youth coach in Pune, India, and hold an MBA in Football Industries from the University of Liverpool. Along the way I have written over 100 data-led articles for outlets including WhoScored, Sporting Life and Anfield Watch. Y Analytics is my consultancy, based in Amsterdam.
Four jobs, one industry
I have marketed football technology, managed the clubs and agencies that use it, delivered projects for leagues and written for the fans who follow the game.
Each one showed me how a different part of the industry buys and decides.
That is what I bring to your marketing.
7xSocial impressions at MyGamePlan
+23%Qualified leads at SciSports
€2M+Grant funding secured
50+Customers signed from zero at Acadware
2.3MReads on football articles
100+Data-led articles published
Where I’ve worked
2025–2026MyGamePlanProduct Marketing Manager
Content, campaigns and launches for football analytics products. Organic traffic up 10%, qualified leads up 23%.
2022–2024SciSportsCustomer Success Manager
Managed club, agency and media accounts and consistently hit renewal targets.
2023–2024SciSportsProject Manager
Ran tracking data and match analysis projects for leagues and organizations in six countries.
2023–2024SciSportsSponsorship and Fundraising Officer
Wrote Erasmus+ Sport grant proposals that secured over €2m in funding.
2021EFDNProject Consultant
Built the plan for taking the club's online coaching platform into India.
2020Rangers FCBusiness Development Executive
Took a software platform for sports academies from zero to 50+ customers in India.
2016–2018AcadwareFootball Writer
First football writing role. The articles drew 2.3 million reads.
2014SportsKeedaWhere I’m at
AmsterdamBased inAmsterdam, the Netherlands
Local timeCentral European Time
StatusAvailable for new projects
How I workRemote, or on site in the Netherlands